CASE STUDY
COVENTRY WRESTLING
Performance gear and visual identity for a high school wrestling program building its brand on the mat.
Coventry Wrestling
Apparel
2025
Apparel Design • Logo Design • Brand Identity
Illustrator,
Photoshop, Notion
Gabriel McDaniel
Craig Sampson Jr.
Mac Studio
THE PROGRAM
Coventry High School's wrestling team needed gear that matched their competitive ambition. Head Coach Charles Gaffey wanted an identity system that the athletes would wear with pride — on and off the mat. The existing look was inconsistent and didn't reflect the program's growing reputation.
IDENTITY & APPAREL
We used their logo to anchor the entire system — a bold mark that we could expand upon. School colors anchor the palette. We designed the full range: competition singlets, warm-up hoodies, practice tees, and team bags — each piece reinforcing the program’s identity while meeting athletic performance requirements.
THE GEAR
Every piece was designed with the athlete in mind. Competition singlets prioritize fit and freedom of movement, while warm-ups and practice wear carry the mark in a way that feels bold on the mat and wearable off it. Consistent placement, color, and type across the full line give the team a unified look at every meet.
THE OUTCOME
The Coventry wrestling program now has a cohesive visual identity that athletes are proud to wear. The gear has become a recruiting tool in itself — incoming athletes see a program that takes its presentation as seriously as its performance. Every piece, from the singlet to the warm-up hoodie, reinforces the team’s identity and competitive spirit.
