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CASE STUDY

COVENTRY WRESTLING

Performance gear and visual identity for a high school wrestling program building its brand on the mat.

CLIENT

Dependable Accounting

CATEGORY

Web UI/UX & Branding

YEAR

2026

SERVICES

UX/UI Design Brand Development Logo Design

TOOLS

Illustrator,
Photoshop, Notion

TEAM

Gabriel McDaniel
Craig Sampson Jr.

PARTNERS

Mac Studio

"The team was exceptional in bringing our vision to life."

Andrew Fino

CPA

THE PROGRAM

Coventry High School's wrestling team needed gear that matched their competitive ambition. Head Coach Charles Gaffey wanted an identity system that the athletes would wear with pride — on and off the mat. The existing look was inconsistent and didn't reflect the program's growing reputation.

IDENTITY & APPAREL

The logo anchors the entire system — a bold mark that references the intensity of competition while staying clean enough to reproduce at any scale. School colors anchor the palette. We designed the full range: competition singlets, warm-up hoodies, practice tees, and team bags — each piece reinforcing the program's identity while meeting athletic performance requirements.

The logo anchors the entire system — a bold mark that references the intensity of competition while staying clean enough to reproduce at any scale. School colors anchor the palette. We designed the full range: competition singlets, warm-up hoodies, practice tees, and team bags — each piece reinforcing the program’s identity while meeting athletic performance requirements.

WEB EXPERIENCE

The website was designed to answer three questions fast: what does this firm do, who is it for, and how do I get started. The homepage leads with social proof and service clarity, with a prominent booking CTA. Service pages use structured layouts that break down complex tax and accounting topics into scannable sections.

THE OUTCOME

The Coventry wrestling program now has a cohesive visual identity that athletes are proud to wear. The gear has become a recruiting tool in itself — incoming athletes see a program that takes its presentation as seriously as its performance. Every piece, from the singlet to the warm-up hoodie, reinforces the team's identity and competitive spirit.

The Coventry wrestling program now has a cohesive visual identity that athletes are proud to wear. The gear has become a recruiting tool in itself — incoming athletes see a program that takes its presentation as seriously as its performance. Every piece, from the singlet to the warm-up hoodie, reinforces the team’s identity and competitive spirit.

NEXT PROJECT

IRON FAITH WRESTLING

SCREEN-PRINT APPAREL & E-COMMERCE DEVELOPMENT

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